I am an accomplished professional renowned for pioneering SaaS (Software as a Service) and MaaS (Marketing as a Service) initiatives that propel marketing strategy, digital media buying, and cross-functional collaboration. With a proven track record in strategic leadership, SaaS development, and data-driven decision-making, I consistently deliver exceptional results in the digital landscape.
Key Proficiencies:
- Building AdFluence™: is an advanced platform that leverages real-time data and a powerful AI-driven business rules engine to capture consumers at precise moments and locations, maximizing ad impact and relevance.
- Building MiO Marketplace: is a cutting-edge platform that grants exclusive access to both offline and online advertising opportunities. This platform empowers users to harness the power of concierge media search service and unlocks unique avenues for strategic marketing.
- Product Innovation: Spearheaded innovative product strategies and led software global development teams, crafting pioneering Marketing as a Service applications that enhance marketing operations.
- Data-Driven Expertise: Leveraged data analytics to guide decision-making, optimize campaigns, and deliver actionable insights across digital channels for superior performance.
- Effective Client and Vendor Management: Collaborated closely with clients and vendors, ensuring seamless onboarding, strategic collaboration, and successful project execution.