As a seasoned marketing specialist with a strong focus on performance marketing, paid media, and digital analytics, I bring a wealth of expertise to drive data-driven strategies and optimize campaign performance. My extensive experience in managing global teams, overseeing substantial media budgets, and crafting compelling proposals has consistently led to remarkable results. I specialize in various digital channels, including programmatic, SEM, SEO, social media, CRM, and email marketing, and leverage analytics to provide actionable insights for strategic optimization.
Key Strengths:
- Performance Marketing Leadership: Led global teams, managed multimillion-dollar media budgets, and spearheaded innovative campaigns that consistently exceeded expectations.
- Data-Driven Strategies: Utilized digital analytics to develop and execute data-driven strategies, ensuring the highest levels of performance and ROI.
- Cross-Channel Expertise: Acted as a subject matter expert across diverse digital channels, guiding teams in making informed decisions based on data insights.
- Innovative Product Management: Managed product innovation, including the creation of Marketing as a Service (MaaS) applications, driving streamlined marketing operations.
- Reporting and Insights: Led reporting and analytics efforts, translating complex data into actionable insights using tools like Google Analytics, Looker, Tableau, and PowerBI.
- Technical Proficiency: Proficient in programming languages (HTML, JavaScript, SQL, Python, PHP), web analytics tools (Google Analytics, Adobe Analytics), and databases (Azure, Snowflake, MySQL, PostgreSQL, MSSQL).