Summary:
Performance-driven marketing professional with a strong focus on performance marketing, paid media, and digital analytics. Extensive experience in leading global teams, managing significant media budgets, and executing data-driven digital marketing campaigns. A subject matter expert in various digital channels, including programmatic, SEM, SEO, social media, CRM, email marketing, and location data management. Proficient in reporting, analytics, and providing strategic insights to optimize marketing efforts.
Skills:
Performance Marketing | Paid Media Marketing | Digital Analytics | Product Management | Business Analytics | CRM Marketing | Team Management | Location Data Management | Email Marketing | RFP/SOW Development | Root Cause Analysis | Hyper-Local Marketing | Co-op Marketing | Brand Management | Agile Software Development | Budgeting | Channel Marketing
Experience:
Director, Paid Media
BrandMuscle, Remote | May 2021 – July 2023
- Led and managed a global team of 30+ paid media specialists, overseeing a media spend exceeding $100MM annually.
- Successfully executed over 5000 digital marketing campaigns per month, covering programmatic, display, CTV, OTT, streaming audio, and digital out of home.
- Acted as the Subject Matter Expert (SME) for digital channels, including SEM, SEO, social media, CRM, email marketing, and location data management.
- Led reporting and analytics efforts to measure campaign performance and derive actionable insights for optimization.
- Provided team coaching and training to enhance performance marketing skills.
- Managed client onboarding, vendor relationships, and responses to RFPs, creating comprehensive SOWs.
Director, Digital Services
Connectivity Holdings, Remote | March 2021 – May 2021
- Spearheaded product innovation and strategy while overseeing digital media buying initiatives.
- Led a software development team in innovating Marketing as a Service (MaaS) applications.
- Served as the SME for digital channels, including programmatic, display, CTV, OTT, streaming audio, SEM, SEO, social media, CRM, email marketing, and location data.
- Managed reporting and analytics across digital channels to drive marketing performance.
Sr. Manager, Digital Strategy
Mediagistic, Tampa, FL | April 2017 – March 2020
- Developed product innovation and strategy, providing key account support for digital initiatives.
- Acted as the SME for programmatic, display, CTV, OTT, streaming audio, SEM, SEO, social media, CRM, email marketing, and location data.
- Contributed to digital strategy development and executed analytics to measure campaign success.
Manager, Franchise Marketing
College H.U.N.K.S. Hauling Junk and Moving, Tampa, FL | Jan 2014 – Apr 2017
- Managed brand marketing fund for 100+ franchise locations, scaling marketing programs from 15 locations to 100+.
- Developed and implemented product innovation and strategy to enhance brand visibility and growth.
- Collaborated across teams and departments to effectively execute marketing plans and projects, including tech, sales, and operations initiatives.
- Utilized location data management to optimize marketing efforts.
Education:
- Master Certificate in Business Analytics, Michigan State University, East Lansing, MI
- Master Certificate in Digital Marketing, University of South Florida, Tampa, FL
- Bachelor Degree in Business Administration and Management, University of South Florida, Tampa, FL
Certifications:
- Google Analytics
- Google Ads Search, Display, and Video
- Yext Certified Professional
Platforms:
- Programmatic: The Trade Desk, Simpli.fi, Google Marketing Platform
- Social: Meta, LinkedIn, Twitter, Reddit, Snapchat, Nextdoor, TikTok
- Search: Google Ads, Search Ads 360, Microsoft Ads
Tech Stack:
- Data Visualization: Tableau, PowerBI, Google Data Studio, DOMO, Datorama
- Data Prep: Alteryx, Tableau Prep, Supermetrics, Excel
- Web Analytics: Google Analytics, Adobe Analytics
- Languages: HTML, SQL, Python, PHP, JavaScript
- Databases: Azure, Snowflake, MySQL, PostgreSQL, MSSQL