I am a seasoned paid media marketing professional with a proven track record of crafting and executing strategic campaigns that drive exceptional return on investment (ROI). With a focus on data-driven strategies and innovative approaches, I have consistently achieved remarkable results across various industries. My expertise encompasses campaign management, budget optimization, and leveraging cutting-edge tools for maximum impact.
Key Competencies:
- Strategic Campaigns: Led end-to-end campaign development, from conceptualization to execution, ensuring alignment with business goals and target audiences.
- Multi-Channel Expertise: Proficiently managed paid campaigns across diverse platforms including Google Ads, Microsoft Ads, social media channels, and programmatic platforms.
- Data-Driven Insights: Leveraged data analytics to make informed decisions, continuously monitoring and adjusting campaigns to optimize performance.
- Budget Optimization: Demonstrated ability to effectively allocate budgets, ensuring campaigns meet or exceed key performance indicators (KPIs).
- Creative Ad Copy: Crafted compelling ad copy that resonates with audiences and drives high click-through rates (CTR) and conversion rates.