Resume

Summary

Performance Marketing Expert | Paid Media Specialist | Digital Analytics ProfessionalExperienced marketing leader specializing in performance marketing, paid media, and digital analytics. Proven track record of managing $100MM+ annual media budgets, leading global teams, and delivering measurable ROI through data-driven campaigns. Expertise in programmatic advertising, SEM/SEO, social media marketing, CRM, and email marketing. Skilled in advanced analytics, reporting, and cross-channel optimization to achieve business goals. Currently accepting consulting roles to help businesses optimize their marketing strategies.

Skills

  • Core Marketing Skills: Performance Marketing, Paid Media Advertising, SEM, SEO, Social Media Marketing, CRM, Email Campaigns, Programmatic Advertising, Brand Management
  • Analytics & Reporting: Digital Analytics, Business Analytics, Data Visualization with Tableau, Campaign Performance Analysis
  • Leadership & Strategy: Global Team Management, Product Management, Agile Software Development, Budget Optimization
  • Specialized Knowledge: Hyper-Local Marketing, Co-op Marketing, Location Data Management, RFP/SOW Development

Professional Experience

Director, Paid Media | Performance Marketing Expert

BrandMuscle | Remote | May 2021 – July 2023

  • Managed a $100MM+ annual media budget across programmatic, display, and CTV channels.
  • Led a global team of 30+ specialists, driving ROI through 5,000+ monthly digital campaigns.
  • Expertise in SEM, SEO best practices, and social media marketing for optimal lead generation and conversion.
  • Created advanced analytics dashboards using Tableau and Power BI to measure and optimize campaign performance.

Education

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