Drawing from a rich background in various domains, including marketing, business development, and project management, Barry Julien offers a holistic perspective that can address multifaceted challenges. His proficiency in understanding market trends and consumer behavior ensures that his strategies resonate with your client’s target audience, fostering engagement, loyalty, and growth.
Subaru: Collaborated closely with Subaru’s marketing team to optimize performance marketing strategies. Leveraged digital analytics to enhance the effectiveness of paid media campaigns, resulting in improved audience targeting and engagement. Managed a significant media budget to drive results and contribute to Subaru’s reputation for producing reliable and versatile vehicles.
Mercedes: Led digital marketing efforts for Mercedes, focusing on performance marketing and paid media strategies. Implemented data-driven campaigns that effectively showcased the luxury brand’s high-performance vehicles to targeted audiences. Managed substantial media budgets and utilized digital analytics to track campaign success, contributing to the brand’s reputation for elegant designs and advanced technology.
Trane & Carrier: Played a pivotal role in the HVAC industry by developing and executing digital marketing strategies for both Trane and Carrier. Managed digital media buying initiatives to promote heating, ventilation, and air conditioning systems. Leveraged data analytics to optimize campaigns for optimal indoor comfort, energy efficiency, and sustainability.
Mitsubishi Electric: Contributed to Mitsubishi Electric’s digital marketing efforts by optimizing campaigns for air conditioning systems, elevators, and industrial automation products. Utilized digital analytics to identify key consumer moments and locations for maximum impact. Leveraged real-time data to enhance relevance and engagement, showcasing the brand’s innovative solutions.
GE Appliances Air & Water Solutions: Managed digital media buying strategies for GE Appliances Air & Water Solutions, focusing on home appliances and water solutions. Oversaw the execution of data-driven campaigns that highlighted the brand’s commitment to innovation and sustainability. Leveraged digital analytics to optimize audience targeting and enhance campaign performance.
Planet Fitness, Crunch Fitness, Shapes Fitness: Pioneered digital marketing strategies for leading fitness chains, including Planet Fitness, Crunch Fitness, and Shapes Fitness. Developed and executed campaigns that promoted the unique features of each fitness center, catering to diverse fitness enthusiasts. Utilized digital analytics to track engagement, optimize targeting, and drive memberships through hyper-local and co-op marketing initiatives.
Papa John’s: Led digital marketing efforts for Papa John’s, a popular pizza delivery and takeout restaurant chain. Crafted and executed campaigns that highlighted the brand’s commitment to quality ingredients and fresh pizzas. Utilized data analytics to optimize audience targeting, resulting in increased online orders and brand visibility.
Google / Nest: Contributed to Google’s digital marketing endeavors, particularly the Nest smart home brand. Developed and executed data-driven campaigns that showcased Nest’s innovative products during crucial buying moments. Utilized real-time data and AI-driven insights to ensure maximum relevance and visibility for smart home solutions.
Allstate, Farmers Insurance, Nationwide Insurance, State Farm Insurance: Played a significant role in the insurance industry by leading digital marketing efforts for major providers including Allstate, Farmers Insurance, Nationwide Insurance, and State Farm Insurance. Developed and executed campaigns that communicated the value of various insurance products and personalized services. Utilized digital analytics to optimize audience targeting and enhance brand recognition within the insurance sector.
Tempur-Sealy: Managed digital marketing strategies for Tempur-Sealy, a leading manufacturer of mattresses and bedding products. Executed campaigns that highlighted Tempur-Pedic’s memory foam mattresses and sleep solutions. Leveraged digital analytics to optimize campaign effectiveness, resulting in increased brand visibility and sales.
The Florida State Fair: Contributed to the annual Florida State Fair by managing digital marketing campaigns that promoted entertainment, exhibits, and attractions. Utilized digital analytics to optimize targeting and engagement, resulting in increased attendance and engagement for the fair’s diverse offerings.
Bobcat, Husqvarna, Echo, Cub Cadet: Led digital marketing initiatives for outdoor power equipment manufacturers including Bobcat, Husqvarna, Echo, and Cub Cadet. Developed and executed data-driven campaigns that showcased the durability and functionality of products such as chainsaws, lawnmowers, and garden tractors. Utilized digital analytics to optimize audience targeting and enhance engagement within the outdoor equipment sector.
The Home Depot: Played a pivotal role in The Home Depot’s digital marketing efforts by optimizing campaigns for a wide range of DIY products and home improvement solutions. Developed data-driven strategies that showcased the brand’s commitment to quality and affordability. Leveraged digital analytics to track campaign success and drive engagement within the DIY and home improvement sector.
Gold & Diamond Source, Lidl, Royal Hawaiian: Led digital marketing initiatives for various brands including Gold & Diamond Source, Lidl, and Royal Hawaiian. Developed and executed campaigns that highlighted each brand’s unique offerings, from jewelry and grocery products to tropical-inspired flavors. Utilized digital analytics to optimize audience targeting and drive engagement across diverse consumer segments.
AdFluence, MiO Marketplace, Pack Leashes: Contributed to the development and promotion of innovative platforms such as AdFluence, MiO Marketplace, and Pack Leashes. Played a vital role in crafting and executing digital marketing campaigns that showcased the unique features and benefits of each platform. Utilized digital analytics to optimize visibility, relevance, and engagement within target markets, driving adoption and success for these innovative solutions.